Meet Sallie Krawcheck – one of “World’s 100 Most Powerful Women” and Fortune’s “50 Most Powerful Women in Business”, multiple times over. Her stellar resume includes posts like CEO of Sanford C. Bernstein & Co., CEO of Citigroup’s Smith Barney unit, CFO of Citigroup Inc, and President of the global wealth & investment management division at Bank of America. But after over 20 years on Wall Street, Krawcheck needed something new and more fulfilling.
So she hopped over to professional women’s networking organization 85 Broads in 2011 and took up the reins there, growing its revenue by 100% in her first year. Then last month, the indomitable Krawcheck decided to relaunch and rebrand 85 Broads to become Ellevate. The organization has 34,000 members and counting, and has also begun some new initiatives to keep the power growing.
Besides this rebranding, Sallie Krawcheck is also partnering with Pax World Management to create the Pax Ellevate Global Women’s Index Fund (PXWEX) — an index fund that focuses on investing in companies who have women in board seats or senior management positions. As the Fund puts it themselves,
“This Fund is the first of its kind – and is the only mutual fund in the United States that focuses on investing in the highest-rated companies in the world in advancing women’s leadership.”
How awesome is it that this Tough Cookie Krawcheck is out there promoting that very fact, and showing the world what we women can do?
Let’s take a page out of her book and start investing in the future of our fellow womenkind. Let’s step up and believe in our own abilities to lead and direct and chief executive officiate.
Let’s be Tough Cookies too!